The answer to that question can go either way. There are many people who believe it is necessary to have a solid keyword as part of your business’ domain name and many others that do not understand the need for it. Then there is the third school of thought that believes that it can’t hurt but that it doesn’t do that much either way.
Determining whether key words make a difference
One of the key effects that keywords have for a domain name is that it makes that domain name memorable to other people. The majority of the businesses have businesses in which a keyword is used in the domain name because it serves a certain purpose. But, there are a small number of companies (percentage wise) that do not see the requirement for having a keyword in the domain name of the enterprise.
How a keyword in a domain affects the search-engine position is a really important factor; however, it’s not the only factor that’s involved. It does make good sense to use a strong keyword but the question still remains as to whether it makes a lot of difference.
Usability and readability are positively affected by a key word in your domain name. After all, the concept of making it as easy as possible on your target audience members at all times still applies and always will be applicable to your brand and to your business. The bottom line is that if you are not certain about whether to use a key word in your URL, go ahead and use it since it won’t hurt and it may help.
This is another potentially effective approach, although you may choose to proceed carefully. Sometimes, your domain name with the keyword might be considered spam by the search engines. That is definitely one thing you will want to avoid. If that’s the case, the same positive result will apply.
Your domain name will be memorable to other people. If you can imagine a really good, sound reason for using an exact-match keyword as part of your domain name and you feel it will produce positive results, go for it. It will probably work out quite well for your organization, meaning you made the perfect decision.
If you’re wondering why you would even bother with putting a keyword in your domain name, the solution is that you will do it for the convenience and ease of use of your target audience members.
You definitely want people to see you and keep coming back to visit you. If they remember your domain name, they will be doing that over and over again. That is one of the really effective ways to build a relationship with the other person. Provided that you are careful not to overuse keywords, you can go ahead and use them. Additionally it is important to bear in mind that you need to keep your key word simple yet effective if you do go that route. You’ll be able to tell pretty quickly if they are working well for your organization. If they’re not, you will have to revisit that concept and decide accordingly.